Business course - Intercultural Communication

Intercultural communication

Intercultural communication (45 h)

In a globalized world, intercultural communication skills constitute an interesting asset to acquire. These skills are useful in a variety of contexts such as corporate environment or personal life. The aim of this course is to provide our students with the knowledge and tools to develop their ability to communicate effectively in increasingly common multicultural situations, and to overcome the challenges these environments can pose.

Course 2024-2025

Course 2024-2025

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Group: 10
Group: 10


Each session will consist of a presentation of the topic in a lecture format. The students will be encouraged to participate, explaining their own experiences if they wish to do so. The classes will also have some practical cases of real-life Intercultural communication. Students will have access to the power points on each topic, which will include the main concepts, examples, explanations and the suggested readings. Attendance is essential to be able to keep up with the subject.


Mid-term exam: 35% 

Class activities: 20% 

Participation in class: 10% 

Final exam: 35%


• Intercultural Communication: intersection of language and culture 

• Verbal Communication 

• Para-verbal Communication 

• Non-verbal Communication 

• Unconscious non-verbal communication as a convergence point amongst different cultures 

• Cultural Identity 

• Cultural Value Patterns: how we analyze both our own and others’ behaviors 

• Stereotyping and its consequences 

• Cultural Self-awareness 

• Intercultural Sensitivity: Ethnocentrism vs Cultural Relativism 

• Cross-cultural Psychology 

• Intercultural Communication Competence

• The Role of age, gender and socio-economic framework in intercultural communication 

• Adapting communication to the situation 

• Intercultural Communication in the Corporate Environment 

• Intercultural Communication in Science and Health 

• Intercultural Communication in the Education System 

• The Role of technology in Intercultural Communication

• Intercultural Communication in today’s world 

• Aspects of Intercultural Communication in Spain 


R. Michael Paige, Barbara Kappler Mikk, Andrew D. Cohen. Maximizing Study Abroad: a Students' Guide to Strategies for Language and Culture Learning and Use. Minneapolis, MN: Center for Advanced Research on Language Acquisition, University of Minnesota, 2004.  

Dahl, Stephen. (2004) “Intercultural Research: The Current State of Knowledge” London: Middlesex University Business School.  

Bennett, M.J. (1998). Intercultural communication: A current perspective. In M.J. Bennett (Ed.), Basic concepts of intercultural communication: Selected readings (pp. 1- 34). Boston, MA: Intercultural Press.  

Martin, Judith and Thomas Nakayama. (2010) “Culture, Communication, Context and Power”. In: Intercultural Communication in Contexts. 5th ed. New York: McGraw Hill. 83-115. Ting-Toomey, S. & Chung, L.C. (2012). What is the connection between verbal communication and culture? In S.  

Ting-Toomey & L.C. Chung, Understanding intercultural communication (pp. 110-129). New York: Oxford University Press.  

Ting-Toomey, S. & Chung, L.C. (2012). What are the different ways to communicate nonverbally across cultures? In S. Ting-Toomey & L.C. Chung, Understanding intercultural communication (pp. 130-153). New York: Oxford University Press.  

Wertz, & Dean, Marjorie. (2022). Toward a theory of nonverbal communication [microform]: a critical analysis of Albert Scheflen, Edward Hall, George Mahl and Paul Ekman /.  

Paul Ekman Nonverbal Messages: Cracking the Code: My Life's Pursuit, Paperback. (2016) Vertovec, Steven. (2007). Super-Diversity and Its Implications. Ethnic and Racial Studies. 30. 1024-1054. 10.1080/01419870701599465

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